SANTA Project is a conceptual design experience positioned at the intersection of fashion, culture, and nostalgia. The project involved the creation of an exclusive Christmas hoodie designed specifically for a private corporate celebration, produced in a limited edition solely for that event.
Taking place in the Middle East, the project moved beyond a conventional interpretation of Christmas and reimagined the Christmas tree through a Middle Eastern cultural lens. The tree’s ornaments draw inspiration from regional nostalgic elements—symbols that evoke memory, togetherness, and the spirit of celebration for a Middle Eastern audience, while remaining in dialogue with the globally recognized visual language of Christmas.
The hoodies were designed in a red and white color palette, reflecting warmth, festive energy, and a sense of nostalgia. The design approach focused on visual storytelling, formal simplicity, and emotional resonance, positioning the garment not merely as a wearable item, but as an integral part of the event experience.
Sector
Fashion Design | Fashion Storytelling
